Friday, January 18, 2013

Golf - Nike's New Commercial

For everyone out there who saw the word "Golf" in the subject line of this post and still decided to keep reading, thank you! For anyone who decided to close out the window and turn on a re-run of Full House, you are about to miss 2 and a half minutes of glorious entertainment ...

Everybody and their mother (and my mother for that matter) has an opinion on Tiger Woods. Regardless of what (or who) Tiger has done over the last few years, he still manages to capture moments of greatness that even non-golf fans can appreciate.

Of course, I'm talking about commercials. We all remember this beauty from a few years back, right? Tiger Woods - Bouncing Ball Commercial

Well, this year Nike has once again managed to capture lightning in a bottle. For those of you over the age of 25, you probably recall a very popular series of McDonald's ads from the late 80's and early 90's featuring Michael Jordan in a trick-shot contest with Larry Bird. It was extremely popular at the time and Nike has now created their own version for 2013 ... Tiger vs. Rory.

Between bad press and an aging body, Nike has recognized that it must slowly move away from Tiger Woods as the face of Nike Golf. Enter Rory McIlroy. Rory is one of the most dominant players on the PGA Tour and is still young enough to have many years of success ahead of him. Not only that, but he's a good looking kid so the ladies swoon over him. Which brings us to the commercial. In this one minute masterpiece, Tiger and Rory go shot for shot in a classic battle of young vs old. Nike does a phenomenal job of playing off the building rivalry between the two stars and I believe this is going to be the passing of the torch into many years of Rory McIlroy on our television screens.

I don't want to give away too much, so have a look for yourself ... Tiger vs Rory 2013


- Fishy

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